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First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it! Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Sp! urlock (Super Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with his--and make no mistake, Spurlock is as much a brand as Donald Trump or Outkast's Big Boi, who show up to talk about product endorsement. The director's entertaining and enlightening journey even leads him to a juice purveyor that opens its wallet for placement above the title--hence the name of the pomegranate beverage which appears on all promotional materials. As one observer puts it, "You're selling out, but not selling out." For perspective, Spurlock solicits commentary from progressive thinkers, like Ralph Nader and Noam Chomsky, and Hollywood types, like J.J. Abrams, who created Lost, and Quentin Tarantino, who admits that a certain all-night diner rejected his offer to appear in Reservoir Dogs. Spurlock even travels ! to São Paulo to take a look at their ban on outdoor ads: no b! illboard s or messages on cabs and buses, rendering the city clean and downright dull for those accustomed to American-style marketing. The film as a whole resembles a full-length version of a Mad Men pitch meeting--but funnier. --Kathleen C. FennessyFirst, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it! Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Spurlock (Su! per Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with his--and make no mistake, Spurlock is as much a brand as Donald Trump or Outkast's Big Boi, who show up to talk about product endorsement. The director's entertaining and enlightening journey even leads him to a juice purveyor that opens its wallet for placement above the title--hence the name of the pomegranate beverage which appears on all promotional materials. As one observer puts it, "You're selling out, but not selling out." For perspective, Spurlock solicits commentary from progressive thinkers, like Ralph Nader and Noam Chomsky, and Hollywood types, like J.J. Abrams, who created Lost, and Quentin Tarantino, who admits that a certain all-night diner rejected his offer to appear in Reservoir Dogs. Spurlock even travels to São Paulo! to take a look at their ban on outdoor ads: no billboards or ! messages on cabs and buses, rendering the city clean and downright dull for those accustomed to American-style marketing. The film as a whole resembles a full-length version of a Mad Men pitch meeting--but funnier. --Kathleen C. FennessyOscar nominated, boundary pushing director Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold that looks with humorous insight into the world of product placement and marketing. Providing the soundtrack to this insightful and humorous documentary are a wide array of artist, including two originals tracks recorded specifically for the soundtrack, a spoken word piece from director Morgan Spurlock and a track entitled "The Greatest Song I Ever Heard" by the band OK Go, who isn't shy about their associations with brands and product placement.